With this challenge, baby care brand Chicco invites designers, innovators and creative talents to immerse themselves in the child’s world and design a new, transformable ride-on that stimulates motor skills at different stages of growth.

We are seeking a highly innovative product that can transform into different configurations. This versatility ensures its longevity, allowing it to adapt and grow with the child from ages 1 to 5 years.

Participation is free and includes a cash award for the selected entry.

Eligibility
Participation is free and open to all creatives aged 18 and above.

Cash Award
4000 Euro

Submission Deadline
28 March 2024 (1:59 pm UTC)

For more information and to submit your design, visit: https://bit.ly/Evolutive-Ride-on